Business Directory List and Analysis

Top Business Directory Sites to Plant Your Business Flags

This business directory list helps you identify the best directory sites for your business. By getting your business locations listed on these websites, you can boost brand awareness and visibility, improve your search engine rankings, and attract more potential customers.

Why is this important? In today’s digital age, the way consumers discover and choose businesses online has changed. Now, people rely more heavily than ever on business directory sites and listings to research and validate their purchase decisions, making local listing management a top priority for brands.  

According to online reviews statistics and analysis by ReviewTrackers, the top 4 business directory sites are responsible for the distribution of 88% of all reviews. Google (73%) leads the way, followed by Yelp (6%), Facebook (3%), and Tripadvisor (3%).

Since online reviews are so influential in shaping consumer behavior, only a handful of sites on this list also brings in new business. Roughly 75% of new business is influenced by only a handful of business review sites and directories: Google, Facebook, Yelp, Tripadvisor, Apple Maps, and Bing Maps.

Automotive Business Directory List

Today’s savvy consumers identify the best deals before ever stepping foot in a dealership, with 91% relying on online reviews before making a dealer selection. Organizations that strategically allocate their resources to strengthen their brand presence on sites like Google, DealerRater, and Cars.com stand to gain an edge over the competition.

Best Directory Sites for Consumer Services

This category is the business directory list for companies in the consumer services category. While there is a growing list of directories and review websites that are focused on niche markets, Google still leads the way. 

It’s useful to keep in mind that Google’s review growth is driven by the volume of zero-click searches, which rose to 65% in 2020. By showing review snippets and star ratings in organic search results without having to send users to a third-party consumer services website, Google has effectively cut in line ahead of the competition. However, we still highly recommend getting your business locations listed on websites like Trustpilot, Yelp, Facebook, and Indeed.

Education: Best Directory Sites

This business directory list represents the top channels for education-related companies and organizations. Google and Facebook lead the way, followed by Niche (formerly known as College Prowler), a ranking and review site that helps users find the schools that fit them the best.

Entertainment Business Directory List

This list represents the top websites and business directories for companies in the entertainment industry, including theme and amusement parks, local attractions, golf courses, theaters, tour companies and operators, and casino and gaming operations, among others.

Business Directory List for Financial Services and Banking

Whether it’s in the form of a Yelp review, an aggregate star rating on Trustpilot or Lending Tree, or a candid comment on Facebook or Google, content found on business directory sites plays a crucial role in shaping the financial consumer’s behavior. 

This makes it critical for banks and financial services companies to manage their presence and customer feedback on channels where people are talking about their brand. If your company isn’t listed on one of these below directories, be sure to plant your business flag on it and create or claim your business listing.

Healthcare Business Directory Sites

68% of healthcare consumers turn to online reviews, social media, and health research sites to find a new doctor, make a decision about hospitals, and read information about quality of care. By getting listed on top platforms such as Google and Yelp, as well as on industry-specific websites like ZocDoc and Healthgrades, provides can improve patient access, boost patient acquisition, manage patient feedback, and enhance their brand reputation. 

Read about Ardent Health Services and how the company is leveraging local listings management to boost search performance and patient acquisition.

Best Directory Sites for Travel and Hospitality

In a world where consumers are exposed to a seemingly unlimited number of hospitality solutions, what others say about a property or operator or how they rate their experience on websites like Tripadvisor and Google can spell the difference between a brand and its competition.

• According to customer reviews research, reviews can help improve booking conversions, which can go up by as much as 17% when reviews and ratings are displayed in search results. 

You can position your company for success by getting listed on business directory sites like Google, Tripadvisor, Booking.com, and Expedia. Creating and managing your listings on these sites is a fundamental part of cultivating a positive online reputation.

Insurance Business Directory List

Consumers today rely heavily on online resources — not only to choose where to eat or stay, but also to make bigger decisions, like where to get home insurance, who has the best auto service coverage, or which insurance providers are trustworthy. 

For insurance firms, this means it’s more critical than ever to manage your brand presence on channels where people are talking about you. The providers that stand out on the following insurance-specific business directory sites are the ones who will successfully grow trust-based relationships with customers and policyholders.

Top Directories for Lawyers and Legal Services

Just as in other industries, cultivating a positive online reputation in the legal services industry helps your firm stand out among competitors. Today, pretty much everything is online and accessible by anyone, including potential clients. They’re reading information about your firm and assessing your capabilities based on what they see online.

By managing your reputation on the websites on this business directory list, you can strengthen your online presence and positively shape how your firm comes across on the Internet, and subsequently, in person. Otherwise, reputation issues may weaken your firm’s credibility and lead to declining client acquisition rates and a lack of repeat business.

Real Estate Business Directory List

According to the National Association of Realtors, 87% of buyers used a real estate agent to purchase their home. In addition, 93% of consumers went online for their main source of information when looking for a home. 

Buyers’ high dependence on agents, along with their tendency to conduct online research, means that real estate operators and agencies must expand their digital footprint and develop a healthy brand presence on the following online review and business directory sites.

Restaurant: Best Directories to List Your Business

Technology is shaking up the restaurant and food service industry. The end-to-end guest experience — from research and reservations to ordering, delivery, consumption, and payment — can now happen in a handful of screen taps or mouse clicks. According to online reviews statistics, 90% of diners research a restaurant online (more than any other type of business) before deciding where to eat. 

To protect your brand reputation and stay competitive, your company must have the ability to monitor what diners are saying about your restaurant locations as well as engage with customers who share their experiences online.

This makes restaurateurs’ participation in digital platforms more necessary than ever — and underlines the important role that business directory sites like Yelp, OpenTable, and Tripadvisor play in shaping the customer journey.

Retail Directory Sites

Shoppers today interact with brands across channels throughout the purchase process. In recent years, the retail industry has seen an increase in the use of digital tools (such as business directory sites and online reviews) and the influence these tools are having on purchase behavior.

By getting listed on sites like Google, Trustpilot, Yelp, and ResellerRatings, independent retail brands can hold their own against larger retail chains and equip consumers with key business information on channels that matter the most to today’s shoppers.

Software Business Directory List

Investing resources and effort into software brand management helps improve visibility and awareness. Part of your strategy should include getting listed on directories like Trustpilot, BBB, Consumer Affairs, and G2.